Dr. Bui Phuong Viet Anh is a system-level strategic thinker and global leadership architect, founder of Total Economic Theory and the EAS IHHRM G23.0 Executive Management Competency Framework—a global standard applied to individuals, organizations, and enterprises in Vietnam and beyond.

He is widely recognized for integrating international academic rigor with real-world governance practice, designing leadership capability, organizational architecture, and human capital systems for companies navigating transformation and globalization.

The creation of EAS IHHRM G23.0 positioned Vietnam among nations contributing original frameworks to global management ecosystems, enabling competency-based leadership development beyond experience-driven models.
As a Strategic Advisor, Dr. Bui works directly with CEOs and Boards on:
– Growth strategy and organizational restructuring
– Leadership succession and executive capability design
– Global HR governance aligned with EAS IHHRM G23.0
– CEO & executive mentoring
– Global-ready talent development

He also founded the EAS Vietnam Asia–Pacific Scholarship Fund, strengthening Vietnam’s soft power through global leadership education and management capability transfer to governments and enterprises worldwide.

Serving as Vietnam’s representative policy scholar to UNESCO (Hamburg, Germany), Dr. Bui contributes to international development initiatives while translating global knowledge into practical governance solutions for emerging economies.

Dr. Bui Phuong Viet Anh is recognized for shaping a new era of leadership—replacing traditional management paradigms with evidence-based, competency-driven governance and globally responsible leadership.